Hi! Sono Val, mi occupo di UX e .Product Design

Aiuto le aziende innovative a trasformare idee in redditizie applicazioni web e mobile

Ciao! Sono Val, mi occupo di UX e .Product Design

Aiuto le aziende innovative a trasformare idee in redditizie applicazioni web e mobile

Hi! Sono Val, mi occupo di UX e .Product Design

Aiuto le aziende innovative a trasformare idee in redditizie applicazioni web e mobile

.COSA FACCIO

UX, Product Design Strategy e Training

Dalla user research, alla prototipazione per IOS/Android, dai design workshops e training aziendali alla conversion optimization.
Gestisco ogni fase del ciclo di vita del prodotto digitale.

.COSA FACCIO

UX, Product Design Strategy e Training

Dalla user research, alla prototipazione per IOS/Android, dai design workshops e training aziendali alla conversion optimization.
Gestisco ogni fase del ciclo di vita del prodotto digitale.

.COSA FACCIO

UX, Product Design Strategy e Training

Dalla user research, alla prototipazione per IOS/Android, dai design workshops e training aziendali alla conversion optimization.
Gestisco ogni fase del ciclo di vita del prodotto digitale.

.THE 10x manifesto

10x

Il design process delle aziende che funzionano

My method leverages on Design Sprints and Lean UX methodologies. However, the “10x Manifesto” is directly related to my design thinking and most successful projects

Vision & mission

Grasp the main vision for the project as soon as possible by setting early meetings for each stakeholder.

Make sure everyone’s on the same page and is clear about the mission.

Focus on the the problem that needs to be solved at all phases of the Design Process

Meditate on solutions

Meditate on the problems the project is aiming to solve.

Get into the character of the user and try to think with their head.

Go to the competitors (which have already built a product similar to the one we’re working on), and analyse their products reviews. This will help to identify audience needs and opportunity gaps.

Often some products that lead the market have terrible user experience so improving on that would be a huge advantage on them.

Listen carefully to the users of those competitors.

Map the user journey

Structurize the ideal path for the users to achieve the results they’re looking for.

Define potential thoughts, feelings or frustration points at each stage (each screen for example).

Take care of how users will be navigating the interface and the experience we want them to have.

Contextualise user interface

Design the user flow direction taking into account the native path of the device where the interface is going to be used.

NOTE
This aspect of the 10x Manifesto is the one that I am most passionate about because it raises the discussion regarding the need of a unified experience for all the different platforms that we use on a daily basis.
That specific concept (also called UX Convergence) act as the main benchmark for pioneering companies building cutting edge UX Platforms (like Entando for example). 

Emotion based interaction models

Make sure that interactions are directly affecting user on an emotional level.

Design an experience which helps to develop a sense of near-addiction for the digital product.

Create a strong connection with the user.

Rapid prototyping

Rapid prototyping is the most effective way to save A TON of time at the development level, generate feedback and tackle issues as they arise.

Don’t prototype everything. Before beginning the process pick a main goal for the user from the user map (if Sprint), or one user scenario from the user journey and focus on that.

Capture interactions with rapid prototyping tools like Adobe XD and InVision.

User testing

Ask the social community (clients’ or ours, depending on project) to use the product/service as beta testers, in exchange to vouchers or similar deals. Facebook ads are the most efficient and quick way to find testers, although forums and Reddit are great too.

If the project budget is too low to have external users testing (or just want a quick way to tackle this essential phase), use the various tools available online (like Optimal Workshop).

NOTE
I often test interfaces with my own experience as supposed buyer persona. Basically, I do this by knowing my ideal user so well that I can actually act as one of them.

Stakeholders communication

In an ideal world, the digital product discovery and validation would be taken care of via design Sprints, and the stakeholders would be an integral part of the process.

Obviously, that’s not always possible but keeping the “deciders” close throughout the product design process, can go a long way towards fast iteration and implementation.

Use stakeholder checkins, and schedule them at the end of each phase of either the design sprint, or the general design process.

Have all approval forms clear AND SIGNED by all stakeholders. This will ensure that you won’t be making valuable investments of time and money in vain.

Production ready assets

Prepare for the implementation phase of visuals (and the delivery of assets if working with developers).

Use online tools like InVision to explain static designs with dynamic interactions that represent the exact user paths and UI structure.

If the user interactions are simple, use Adobe XD to prototype and to hand-off. It’s the fastest tool for rapid prototyping.

NOTE
For many years I have also been wearing the hat of the front-end developer so this part is essentially intertwined with my workflow.

Conversion rate optimisation

This phase is very much about validating all that it’s been done.

Use analytics and KPIs to measure the ROI throughout review sessions with stakeholders.

The work until this point has been dictated by CRO best practices so at this stage it is a matter of testing user behaviour and modify until optimal (not for all budgets but always advised).

.THE 10x manifesto

10x

My design process in 10 essential steps

My method leverages on Design Sprints and Lean UX methodologies. However, the “10x Manifesto” is directly related to my design thinking and most successful projects

Vision & mission of the project

Grasp the main vision for the project as soon as possible by setting early meetings for each stakeholder.

Make sure everyone’s on the same page and is clear about the mission.

Focus on the the problem that needs to be solved at all phases of the Design Process

Meditate on solutions

Meditate on the problems the project is aiming to solve.

Get into the character of the user and try to think with their head.

Go to the competitors (which have already built a product similar to the one we’re working on), and analyse their products reviews. This will help to identify audience needs and opportunity gaps.

Often some products that lead the market have terrible user experience so improving on that would be a huge advantage on them.

Listen carefully to the users of those competitors.

Map the user journey

Structurize the ideal path for the users to achieve the results they’re looking for.

Define potential thoughts, feelings or frustration points at each stage (each screen for example).

Take care of how users will be navigating the interface and the experience we want them to have.

Contextualise user interface

Design the user flow direction taking into account the native path of the device where the interface is going to be used.

NOTE
This aspect of the 10x Manifesto is the one that I am most passionate about because it raises the discussion regarding the need of a unified experience for all the different platforms that we use on a daily basis.
That specific concept (also called UX Convergence) act as the main benchmark for pioneering companies building cutting edge UX Platforms (like Entando for example). 

Emotion based interaction models

Make sure that interactions are directly affecting user on an emotional level.

Design an experience which helps to develop a sense of near-addiction for the digital product.

Create a strong connection with the user.

Rapid prototyping

Rapid prototyping is the most effective way to save A TON of time at the development level, generate feedback and tackle issues as they arise.

Don’t prototype everything. Before beginning the process pick a main goal for the user from the user map (if Sprint), or one user scenario from the user journey and focus on that.

Capture interactions with rapid prototyping tools like Adobe XD and InVision.

User testing

Ask the social community (clients’ or ours, depending on project) to use the product/service as beta testers, in exchange to vouchers or similar deals. Facebook ads are the most efficient and quick way to find testers, although forums and Reddit are great too.

If the project budget is too low to have external users testing (or just want a quick way to tackle this essential phase), use the various tools available online (like Optimal Workshop).

NOTE
I often test interfaces with my own experience as supposed buyer persona. Basically, I do this by knowing my ideal user so well that I can actually act as one of them.

Stakeholders communication

In an ideal world, the digital product discovery and validation would be taken care of via design Sprints, and the stakeholders would be an integral part of the process.

Obviously, that’s not always possible but keeping the “deciders” close throughout the product design process, can go a long way towards fast iteration and implementation.

Use stakeholder checkins, and schedule them at the end of each phase of either the design sprint, or the general design process.

Have all approval forms clear AND SIGNED by all stakeholders. This will ensure that you won’t be making valuable investments of time and money in vain.

Production ready assets

Prepare for the implementation phase of visuals (and the delivery of assets if working with developers).

Use online tools like InVision to explain static designs with dynamic interactions that represent the exact user paths and UI structure.

If the user interactions are simple, use Adobe XD to prototype and to hand-off. It’s the fastest tool for rapid prototyping.

NOTE
For many years I have also been wearing the hat of the front-end developer so this part is essentially intertwined with my workflow.

Conversion rate optimization

This phase is very much about validating all that it’s been done.

Use analytics and KPIs to measure the ROI throughout review sessions with stakeholders.

The work until this point has been dictated by CRO best practices so at this stage it is a matter of testing user behaviour and modify until optimal (not for all budgets but always advised).

.THE 10x manifesto

10x

My design process in 10 essential steps

My method leverages on Design Sprints and Lean UX methodologies. However, the “10x Manifesto” is directly related to my design thinking and most successful projects

Vision & mission of the project

Grasp the main vision for the project as soon as possible by setting early meetings for each stakeholder.

Make sure everyone’s on the same page and is clear about the mission.

Focus on the the problem that needs to be solved at all phases of the Design Process

Meditate on solutions

Meditate on the problems the project is aiming to solve.

Get into the character of the user and try to think with their head.

Go to the competitors (which have already built a product similar to the one we’re working on), and analyse their products reviews. This will help to identify audience needs and opportunity gaps.

Often some products that lead the market have terrible user experience so improving on that would be a huge advantage on them.

Listen carefully to the users of those competitors.

Map the user journey

Structurize the ideal path for the users to achieve the results they’re looking for.

Define potential thoughts, feelings or frustration points at each stage (each screen for example).

Take care of how users will be navigating the interface and the experience we want them to have.

Contextualise user interface

Design the user flow direction taking into account the native path of the device where the interface is going to be used.

NOTE
This aspect of the 10x manifesto is the one that I am most passionate about because it raises the discussion regarding the need of a unified experience for all the different platforms that we use on a daily basis.
That specific concept (also called UX Convergence) act as the main benchmark for pioneering companies building cutting edge UX Platforms (like/especially Entando). 

Emotion based interaction models

Make sure that interactions are directly affecting user on an emotional level.

Design an experience which helps to develop a sense of near-addiction for the digital product.

Create a strong connection with the user.

Rapid prototyping

Rapid prototyping is the most effective way to save A TON of time at the development level, generate feedback and tackle issues as they arise.

Don’t prototype everything. Before beginning the process pick a main goal for the user from the user map (if Sprint), or one user scenario from the user journey and focus on that.

Capture interactions with rapid prototyping tools like Adobe XD and InVision.

User testing

Ask the social community (clients’ or ours, depending on project) to use the product/service as beta testers, in exchange to vouchers or similar deals. Facebook ads are the most efficient and quick way to find testers, although forums and Reddit are great too.

If the project budget is too low to have external users testing (or just want a quick way to tackle this essential phase), use the various tools available online (like Optimal Workshop).

NOTE
I often test interfaces with my own experience as supposed buyer persona. Basically, I do this by knowing my ideal user so well that I can actually act as one of them.

Stakeholders communication

In an ideal world, the digital product discovery and validation would be taken care of via design Sprints, and the stakeholders would be an integral part of the process.

Obviously, that’s not always possible but keeping the “deciders” close throughout the product design process, can go a long way towards fast iteration and implementation.

Use stakeholder checkins, and schedule them at the end of each phase of either the design sprint, or the general design process.

Have all approval forms clear AND SIGNED by all stakeholders. This will ensure that you won’t be making valuable investments of time and money in vain.

Production ready assets

Prepare for the implementation phase of visuals (and the delivery of assets if working with developers).

Use online tools like InVision to explain static designs with dynamic interactions that represent the exact user paths and UI structure.

If the user interactions are simple, use Adobe XD to prototype and to hand-off. It’s the fastest tool for rapid prototyping.

NOTE
For many years I have also been wearing the hat of the front-end developer so this part is essentially intertwined with my workflow.

Conversion rate optimization

This phase is very much about validating all that it’s been done.

Use analytics and KPIs to measure the ROI throughout review sessions with stakeholders.

The work until this point has been dictated by CRO best practices so at this stage it is a matter of testing user behaviour and modify until optimal (not for all budgets but always advised).

If I have seen
FURTHER than
others, it is by
STANDING UPON
the shoulders
of giants -Isaac Newton

.Onto the next level

Ready to start seeing further.

I’m at a point in my career where the need to innovate and build a legacy is so deep that I can hardly think of anything else.

But considering that “it’s TEAMWORK that allows common people to attain uncommon results” (A.C.), if you share my same passion for purposeful design, UX, or believe that our job is to make the world more usable and intuitive for EVERYBODY, then we should talk!

If I have seen FURTHER than
others, it is by STANDING UPON
the shoulders of giants -Isaac Newton

.Onto the next level

Ready to start seeing further.

I’m at a point in my career where the need to innovate and build a legacy is so deep that I can hardly think of anything else.

But considering that “it’s TEAMWORK that allows common people to attain uncommon results” (A.C.), if you share my same passion for purposeful design, UX, or believe that our job is to make the world more usable and intuitive for EVERYBODY, then we should talk!

If I have seen FURTHER than
others, it is by STANDING UPON
the shoulders of giants -Isaac Newton

.Onto the next level

Ready to start seeing further.

I’m at a point in my career where the need to innovate and build a legacy is so deep that I can hardly think of anything else.

But considering that “it’s TEAMWORK that allows common people to attain uncommon results” (A.C.), if you share my same passion for purposeful design, UX, or believe that our job is to make the world more usable and intuitive for EVERYBODY, then we should talk!

.In other words…

We were over the moon pleased by the quality of the work and Valentina went out of her way to maintain the highest standards of work. She totally over delivered on our expectations and took on our project as it was her own.

Cindy Graf, Entrepreneur @ Level 2 Aesthetics

.In other words…

We were over the moon pleased by the quality of the work and Valentina went out of her way to maintain the highest standards of work. She totally over delivered on our expectations and took on our project as it was her own.

Cindy Graf, Entrepreneur @ Level 2 Aesthetics

.In other words…

We were over the moon pleased by the quality of the work and Valentina went out of her way to maintain the highest standards of work. She totally over delivered on our expectations and took on our project as it was her own.

Cindy Graf, Entrepreneur @ Level 2 Aesthetics

.Get in Touch

If you want to chat with me directly, let’s connect via social media.

.Get in Touch

If you want to chat with me directly, let’s connect via social media.

.Get in Touch

If you want to chat with me directly, let’s connect via social media.