My updated resume
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/* --Resume-- */
/* WHO AM I */
I am a UX Designer with multidisciplinary skills so I can be involved in every phase of the design process, from the definition of the challenge to the development, testing and conversion optimization.
My method leverages the Design Sprint process, I can help innovative companies to create winning user-centric products faster and smarter thanks to the ability to take advantage of the same design strategy that today is the basis of multimillion-dollar digital products.
I am also a Web Developer. As rare as it sounds. I started as a web developer in 2012 and then specialized in UX Design in 2016.
I'm a hustler and I know I can bring new innovative stimuli within a design team thanks to the skills gained through my studies (constantly up-to-date) and work experience spent abroad.
My main objective is to improve the daily experience of millions of people through the products and services designed and developed by me and my team.
Ambitious? Sure!
Impossible? Only if I stop before I've reached it.
/* KEY ABILITIES */
— I improve the effectiveness of websites and sales funnels by optimising user experience
— Advanced experience in Design Sprint and Agile methodologies
— Solid experience in the development of navigation maps and information architecture
— Marketing funnels design, development and optimization
— I can manage the entire digital product’s lifecycle without the need for micromanagement
— User research, user journey maps and everything related to the dynamics of conversion from prospect to customer
— Skilled in supporting and defending design choices
— Advanced experience in usability benchmarking and competitive analysis
— More than 5 years experience in SEO and Web Analytics
— Advanced experience in web design and development
— Startup background
/* EXPERIENCE */
// Digital Product & Service Consultant | Freelance
// since April 2018
— I help innovative companies create or improve their web platforms and mobile applications faster and more efficiently, leveraging Design Sprints and Agile design systems
— Design and development of conversion optimized landing pages and sites
— Conversion optimized Copywriting
// Co-Founder @Digital Nomad Kit LLC | Bangkok
// 2015/2018
— Digital toolkits designed to help Digital Nomads make their way into the world of remote work
— I designed & developed the kits’ concept, e-learning platform and co-founded the project
— Development of the commercial network
// Co-Founder @Seodeva | London
// 2014/2018
— I am Co-Founder and I dealt with the development of the commercial network
— Supervised and managed 2 UI designers while coordinating with the offshore development team
— Marketing funnels design and optimisation
// SEO Analyst, Affiliate Marketer @Joint Venture Partners Inc. | Worldwide
// 2013/2017
— Actively contributed to the development of the global Affiliate Marketing strategy
— Team members’ network creation
— Ads monitoring for PPC & FB Ads campaigns run by affiliates
— Effectively managed new and existing affiliates within the network, monitoring their activity, identifying areas for improvement, recommending ways to increase revenue and improve their performance
— Management of B2B outcalls
// SEO Analyst @iEfficient Media | London
// 2013/2014
— In charge of key clients’ accounts like thomson.co.uk (now TUI), meetik.com + more
— Tirelessly analysing and reporting on best practices to be integrated for SEO purposes
— Web analytics
// SEO Copywriter @London Stone Securities | London
// 2013
www.londonstonesecurities.co.uk
— Search engine optimization
— Copywriting
— Web Analytics
/* EDUCATION */
// RELEVANT COURSES
— UX Design Intensive Program | Akendi UX Training, London
— UX Design for Augmented and Virtual Reality | Interaction Design, Online
— Web Analytics Master Certification | Market Motive, Online
— PHP/ MySQL Web Programming Course | City University - London 2013
// SPOKEN LANGUAGES
ENGLISH: Master Level | SPANISH: Advanced | ITALIAN: Native
// ADDITIONAL INFO
— VAT N.: 03802850929
— LinkedIn: www.linkedin.com/in/valentina-mercenaro
/* --Resume-- */
/* WHO AM I */
I am a UX Designer with multidisciplinary skills so I can be involved in every phase of the design process, from the definition of the challenge to the development, testing and conversion optimization.
My method leverages the Design Sprint process, I can help innovative companies to create winning user-centric products faster and smarter thanks to the ability to take advantage of the same design strategy that today is the basis of multimillion-dollar digital products.
I am also a Web Developer. As rare as it sounds. I started as a web developer in 2012 and then specialized in UX Design in 2016.
I'm a hustler and I know I can bring new innovative stimuli within a design team thanks to the skills gained through my studies (constantly up-to-date) and work experience spent abroad.
My main objective is to improve the daily experience of millions of people through the products and services designed and developed by me and my team.
Ambitious? Sure!
Impossible? Only if I stop before I've reached it.
/* KEY ABILITIES */
— I improve the effectiveness of websites and sales funnels by optimising user experience
— Advanced experience in Design Sprint and Agile methodologies
— Solid experience in the development of navigation maps and information architecture
— Marketing funnels design, development and optimization
— I can manage the entire digital product’s lifecycle without the need for micromanagement
— User research, user journey maps and everything related to the dynamics of conversion from prospect to customer
— Skilled in supporting and defending design choices
— Advanced experience in usability benchmarking and competitive analysis
— More than 5 years experience in SEO and Web Analytics
— Advanced experience in web design and development
— Startup background
/* EXPERIENCE */
// Digital Product & Service Consultant | Freelance
// since April 2018
— I help innovative companies create or improve their web platforms and mobile applications faster and more efficiently, leveraging Design Sprints and Agile design systems
— Design and development of conversion optimized landing pages and sites
— Conversion optimized Copywriting
// Co-Founder @Digital Nomad Kit LLC | Bangkok
// 2015/2018
— Digital toolkits designed to help Digital Nomads make their way into the world of remote work
— I designed & developed the kits’ concept, e-learning platform and co-founded the project
— Development of the commercial network
// Co-Founder @Seodeva | London
// 2014/2018
— I am Co-Founder and I dealt with the development of the commercial network
— Supervised and managed 2 UI designers while coordinating with the offshore development team
— Marketing funnels design and optimisation
// SEO Analyst, Affiliate Marketer @Joint Venture Partners Inc. | Worldwide
// 2013/2017
— Actively contributed to the development of the global Affiliate Marketing strategy
— Team members’ network creation
— Ads monitoring for PPC & FB Ads campaigns run by affiliates
— Effectively managed new and existing affiliates within the network, monitoring their activity, identifying areas for improvement, recommending ways to increase revenue and improve their performance
— Management of B2B outcalls
// SEO Analyst @iEfficient Media | London
// 2013/2014
— In charge of key clients’ accounts like thomson.co.uk (now TUI), meetik.com + more
— Tirelessly analysing and reporting on best practices to be integrated for SEO purposes
— Web analytics
// SEO Copywriter @London Stone Securities | London
// 2013
www.londonstonesecurities.co.uk
— Search engine optimization
— Copywriting
— Web Analytics
/* EDUCATION */
// RELEVANT COURSES
— UX Design Intensive Program | Akendi UX Training, London
— UX Design for Augmented and Virtual Reality | Interaction Design, Online
— Web Analytics Master Certification | Market Motive, Online
— PHP/ MySQL Web Programming Course | City University - London 2013
// SPOKEN LANGUAGES
ENGLISH: Master Level | SPANISH: Advanced | ITALIAN: Native
// ADDITIONAL INFO
— VAT N.: 03802850929
— LinkedIn: www.linkedin.com/in/valentina-mercenaro
.Get in Touch
If you want to chat with me directly, let’s connect via social media.
.Get in Touch
If you want to chat with me directly, let’s connect via social media.
.Get in Touch
If you want to chat with me directly, let’s connect via social media.