My updated CV
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/* --Curriculum Vitae-- */
/* WHO AM I */
I’m a UX Strategist & Service designer with over 10 years’ experience in all areas of user-centred design and lean methodologies.
/* WHAT I DO */
I help businesses implement the design thinking process and grow the product by placing the user at the centre of product development strategy.
/* KEY SKILLS */
Skilled in managing the entire product lifecycle
Skilled in supporting and defending design choices
Advanced experience in user research and product discovery
11 years of experience in SEO and product Analytics
Mastered marketing funnel design, development and CRO
Prototyping master (Figma/Adobe XD/Sketch/Marvel/Flinto)
“Obsessed” with components specifications and patterns consistency
Extensive experience in information architecture development
Design Sprint and Scrum Master
Passionate for solving customer problems
No-Code/Low-Code MVPs advocate
UX, HCI and Product Design teacher
/* EXPERIENCE */
// / SENIOR PRODUCT DESIGNER - SELF-EMPLOYED
Head office in Cagliari (IT) at TNV S.r.l.
// SINCE FEBRUARY 2016
— Chief Digital Officer as a service
— UX consulting and corporate training
— Product validation and no-code MVPs
— Design Sprint Master
— Conversion rate optimization
— Product management
// LEAD PRODUCT DESIGNER | Prevention Suite & I-Care SAAS
Milano, Cagliari, Madrid | Medispa / Medmob Srl
// October 2019 - May 2021
— I-Care SAAS platform UX (re)design
— Prevention Suite brand consolidation strategy
— Usability reviews
— Companion and utility apps (I-Care mobile experience)
— Backlog management and feature definition cycles
— Checkup service design
// LEAD PRODUCT DESIGNER | STARTS SAAS
Cagliari | Università degli Studi di Cagliari
// March 2020 - August 2020
— User research
— Heuristic analysis, usability and accessibility review
— IA, navigation and search optimization
— Content strategy and UX writing
— Prototyping and validation
— UX content writing
— MVP for funding (granted)
// LEAD PRODUCT DESIGNER | theShukran Social Network
Milano, Cagliari | Beeasier Srl
// December 2018 - February 2020
— CR, engagement, retention e bounce rate optimization
— Content strategy
— Information architecture
— Sprint design and scrum master
— Content strategy
—Led and managed feature definition cycles
// LEAD PRODUCT DESIGNER | TypicalOF MARKETPLACE
Cagliari | Typical Srl
// January 2018 - February 2020
— Design sprint facilitator
— Scrum master
— Content strategy
— Information architecture
— Match making system
— Interactive no-code demo
— Service design
// UX, HCI & Product Design Core Teacher | TNV Academy
Cagliari | The Net Value Srl
// January 2019 - June 2019
— UX and product design course
— Full Stack Development course (Fundamentals of UX and HCI)
// UX, HCI & Product Design Tutor | ENTER TRAINING
Cagliari | Enter Training Srl
// March 2018 - June 2019
— Full Stack Development course (Fundamentals of UX and HCI)
// Co-FOUNDER & PRODUCT DESIGNER | Digital Nomad Kit
Bangkok Metropolitan Area, Thailand
// 2015 - 2018
— Sales and marketing
— Affiliate marketing
— IA
— Product design and UX
— Front-end
— Content strategy
— Funnel marketing and CRO
// SEO ANALYST and DESIGNER | I-EFFICIENT
Londra, UK | iefficient.co.uk
// 2012 - 2015
— Account manager for tui.co.uk, uk.match.com, claires.com and other UK market leaders
— Heuristic evaluation of web/mobile applications
— UX audits and KPIs optimisation
— Sales funnels optimisation
— Conversion rate and crawlability optimisation
— Improvement of organic ranking and quality score
— Web analytics, A/B tests
— Sales funnels optimisation
— Creation and optimisation of multi-channel funnels
— Relentless user research
// SEO ANALYST | LONDON STONE SECURITY
Londra, UK
// 2010 - 2012
londonstonesecurities.co.uk
— SEO campaigns
— CRO
— Content creation for inbound marketing
— SEO copywriting
/* EDUCATION */
// Relevant Courses
UX Design Intensive Program | Akendi UX Training
PHP Programming/MySQL (1st Level) | City University
Web Analytics Master Certification | Market Motive
UX Design for Augmented and Virtual Reality | Interaction Design
// SPOKEN LANGUAGES
ENGLISH: Master Level | SPANISH: Advanced | ITALIAN: Native
// ADDITIONAL INFO
— VAT N.: 03802850929
— LinkedIn: www.linkedin.com/in/valentina-mercenaro
— I authorise the use of my personal data in accordance with Italian Legislative Decree 196/03.
/* --Curriculum Vitae-- */
/* WHO AM I */
I’m a UX Strategist & Service designer with over 10 years’ experience in all areas of user-centred design and lean methodologies.
/* WHAT I DO */
I help businesses implement the design thinking process and grow the product by placing the user at the centre of product development strategy.
/* KEY SKILLS */
Skilled in managing the entire product lifecycle
Skilled in supporting and defending design choices
Advanced experience in user research and product discovery
11 years of experience in SEO and product Analytics
Mastered marketing funnel design, development and CRO
Prototyping master (Figma/Adobe XD/Sketch/Marvel/Flinto)
“Obsessed” with components specifications and patterns consistency
Extensive experience in information architecture development
Design Sprint and Scrum Master
Passionate for solving customer problems
No-Code/Low-Code MVPs advocate
UX, HCI and Product Design teacher
/* EXPERIENCE */
// / SENIOR PRODUCT DESIGNER - SELF-EMPLOYED
Head office in Cagliari (IT) at TNV S.r.l.
// SINCE FEBRUARY 2016
— Chief Digital Officer as a service
— UX consulting and corporate training
— Product validation and no-code MVPs
— Design Sprint Master
— Conversion rate optimization
— Product management
// LEAD PRODUCT DESIGNER | Prevention Suite & I-Care SAAS
Milano, Cagliari, Madrid | Medispa / Medmob Srl
// October 2019 - May 2021
— I-Care SAAS platform UX (re)design
— Prevention Suite brand consolidation strategy
— Usability reviews
— Companion and utility apps (I-Care mobile experience)
— Backlog management and feature definition cycles
— Checkup service design
// LEAD PRODUCT DESIGNER | STARTS SAAS
Cagliari | Università degli Studi di Cagliari
// March 2020 - August 2020
— User research
— Heuristic analysis, usability and accessibility review
— IA, navigation and search optimization
— Content strategy and UX writing
— Prototyping and validation
— UX content writing
— MVP for funding (granted)
// LEAD PRODUCT DESIGNER | theShukran Social Network
Milano, Cagliari | Beeasier Srl
// December 2018 - February 2020
— CR, engagement, retention e bounce rate optimization
— Content strategy
— Information architecture
— Sprint design and scrum master
— Content strategy
—Led and managed feature definition cycles
// LEAD PRODUCT DESIGNER | TypicalOF MARKETPLACE
Cagliari | Typical Srl
// January 2018 - February 2020
— Design sprint facilitator
— Scrum master
— Content strategy
— Information architecture
— Match making system
— Interactive no-code demo
— Service design
// UX, HCI & Product Design Core Teacher | TNV Academy
Cagliari | The Net Value Srl
// January 2019 - June 2019
— UX and product design course
— Full Stack Development course (Fundamentals of UX and HCI)
// UX, HCI & Product Design Tutor | ENTER TRAINING
Cagliari | Enter Training Srl
// March 2018 - June 2019
— Full Stack Development course (Fundamentals of UX and HCI)
// Co-FOUNDER & PRODUCT DESIGNER | Digital Nomad Kit
Bangkok Metropolitan Area, Thailand
// 2015 - 2018
— Sales and marketing
— Affiliate marketing
— IA
— Product design and UX
— Front-end
— Content strategy
— Funnel marketing and CRO
// SEO ANALYST and DESIGNER | I-EFFICIENT
Londra, UK | iefficient.co.uk
// 2012 - 2015
— Account manager for tui.co.uk, uk.match.com, claires.com and other UK market leaders
— Heuristic evaluation of web/mobile applications
— UX audits and KPIs optimisation
— Sales funnels optimisation
— Conversion rate and crawlability optimisation
— Improvement of organic ranking and quality score
— Web analytics, A/B tests
— Sales funnels optimisation
— Creation and optimisation of multi-channel funnels
— Relentless user research
// SEO ANALYST | LONDON STONE SECURITY
Londra, UK
// 2010 - 2012
londonstonesecurities.co.uk
— SEO campaigns
— CRO
— Content creation for inbound marketing
— SEO copywriting
/* EDUCATION */
// Relevant Courses
UX Design Intensive Program | Akendi UX Training
PHP Programming/MySQL (1st Level) | City University
Web Analytics Master Certification | Market Motive
UX Design for Augmented and Virtual Reality | Interaction Design
// SPOKEN LANGUAGES
ENGLISH: Master Level | SPANISH: Advanced | ITALIAN: Native
// ADDITIONAL INFO
— VAT N.: 03802850929
— LinkedIn: www.linkedin.com/in/valentina-mercenaro
— Autorizzo il trattamento dei dati personali ai sensi del D. lgs. 196/03